In today’s industry it is getting increasingly easier to get designs and work out into the world in new and cutting edge ways. Artists are constantly pushing the boundaries of how they can get work viewed for example many musical artists are developing music videos as short films, incorporating video art and fashion to create a sometimes controversial video. By creating the piece in a contravertial form, the video would gain more press and coverage, and therefore the saying bad press is good press. With the internet being the powerful phenomenon it is now, more and more websites are being developed such as social networking sites like Twitter, Flick and Tumblr. These allow for great user interaction and a vast way to display images, video and audio with connections all over the world. This has also proven to be a great plus with the popularity of blogs, with individuals finding pieces they like, an illustration for example and posting on their own personal page this creates a chain reaction that can only grow. This then draws a wider audience to the creator/designers work, page website etc. By creating your own blog you can show your own inspirations alongside you work and comment on what you developed on for you own work, changed or what you wanted to completely avoid. This is a power which has allowed artists to become instantly recognized without a traditional exhibition of work. Perhaps one of the best ways to showcase on the internet is through YouTube. By posting a video of your work, music etc., anyone can instantly view it with the publisher being able to personalize the words used to search for the video. The best feature which can be used this way is the opportunity of user interaction through comments, instead of talking to every viewer in an exhibition, an individual can scroll through the comments at a quicker pace and gain criticism, constructive criticism or positive feedback. Although this could make issues, such as cyber bullying, I still think that the internet is a great way in which to showcase work, especially in today's technology driven world.
Expos are increasing in popularity with more and more specialist expos occurring annually. This allows for specialist areas to be housed together in a large mass, this creates a brilliant opportunity to showcase work from the same field, because all the viewers will be directly interested into the workings shown. This also allows for personal help, with a great deal of similar work present, the exhibitor can draw inspiration and techniques from surrounding work and critique theirs on others that can be seen. This is an opportunity which heightens the professional approach to the exhibitor due to the face to face interactions with possible buyers or clients. I think in face to face situation relationships and opinions are able to grow quicker and stronger than through a telephone for example. Also direct reactions are able to be seen through expressions, mood and body language. The event would also be a great opportunity to meet people in the same field, not just potential buyers, but also well-known clients or designers/artists specialized in the same area. Some say it's not who you are it's who you know, and I think that is true. It is much easier to be successful in any field if you have a contact book filled with high up professionals in the same area. The relations that could be built at an event like this could be very beneficial, not only to yourself but to the other people also. This also links into another possibility, charity events. For example if you were to donate a piece to a charity auction you could gain popularity and a following through this way. It could be a major possibility especially for a painter or sculptor.
Advertising may be an obvious way to gain recognition, but I think it's a way to exhibit also. If you could work for a company such as designing a logo, leaflet and keep the trademark under your name, I’m sure, depending on the company your work would become instantly favorable and therefore it is being partly exhibited. If development was made, a logo, leaflet, DVD case, fabric print or whatever it may be, this series could be used in a portfolio and could be name dropped into possible meetings with clients. It's a sneaky way to exhibit work, however if the company was particularly big more and more would see the designs you had created which may not have been achievable previously. Corresponding to this is a previously mentioned idea of the people you know. If you were to agree a deal where you would advertise or show work of another’s in conjunction with your own they could reciprocate allowing for a joint, wider reaching area of possible clients, buyers or colleagues. A great partnership could be made, even if both party’s specialized in different areas such as interior design and graphic design, the pieces could be incorporated and worked on together to create a collection for example.
Obviously the most common ways for exhibiting works is in museums or galleries. However new ways such as video art are being more commonly used. I think a more personally exhibition would be greater, maybe where only one person can view at a time, or a kinetic showcase where the viewer had to get involved, hold something or open something for example. I personally find these more interesting or installations, because they make the brain work instead of a simple mundane painting hung on the wall. New approaches could use different style of lighting, with scale and height, developing around the idea of how distance affects what the eye can see could create possibilities that make one piece stand out, over the other. Very popular at the moment is 3d visualizations, so 3D imagery could be used. This is more for video; however it could still be used for making processes to allow the viewer an insight into the process. This also could be extended with texture, allowing example of materials to be shown for contact with the viewer, they could witness the intensity of a texture, the softness or density. This could insure the viewer has a greater connection with the piece instead of simply looking at it.
