I saw this image and I found it shocking. The way in which the background is pure and block coloured black emphasies and borders the intended purpose, shock. With times the way they are and how society is with Global Warming, this image could be used as a shock tactic advertising. The image would be printed on alarge scale and hung in areas like tube stations, sides of buses etc. The crisp images with the ocean blues and text would highlight the meaning, with maybe one tag line or phrase also inteded to shock.